Do you feel comfort or even anxious when you see a certain color? My favourite is red, and it makes me feel excitement, energy and intensity, and certainly evokes strong emotions.
Artists and interior designers have long believed that color can dramatically affect moods, feelings, and emotions. "Colors, like features, follow the changes of the emotions," the artist Pablo Picasso once remarked.
Power of Color in Mobile App Design
Color can be the second most important aspect of your app other than functionality. The human-computer interaction is heavily based on interacting with graphical UI elements and color plays a critical role in this interaction.
It helps users see and interpret your app’s content, interact with the right elements, and understand actions. Every app has a color scheme, the primary being used for its main areas.
When designing a new app, it’s often difficult to decide on a tone scheme that works well for it, since there are an infinite number of possible combinations out there. Read more about the power of color in this blog.
If you’ve been working in graphic design, you’ve probably heard of Pantone Colors, let’s see what they are and why they’re so important to UI designers.
Pantone Colors for graphic designers are an incredible range of over 2,600 solid colors created by Pantone, that are the foundation of the Pantone Matching System. This system is a standardised color matching system, designed by Pantone to ensure color accuracy and consistency in color online and across printing surfaces.
On 4 December PANTONE announced 19-4052 Classic Blue as the color of the year for 2020.
Following the 2019 color of the Year, PANTONE 16-1546 Living Coral and the 2018 colour of the Year, PANTONE 18-3838 Ultra Violet, this year’s universal favourite Classic Blue is described as "a reassuring presence instilling calm, confidence and connection".
Let’s look deeper into how the color blue can be used as an inspiration in the various design projects this upcoming year and what it really represents.
About “Classic Blue”
- Trust and faith.
Now more than ever we are living in a time that requires trust and faith. According to Leatrice Eiseman, executive director of the Pantone Color Institute, the classic blue comes with the dependable constancy and confidence around trust and faith we can surely rely on in 2020.
- Expand our Thinking Beyond the Obvious
A timeless and enduring blue hue, Classic Blue encourages us to look beyond the obvious to expand our thinking; challenging us to think more deeply, increase our perspective and open the flow of communication.
- Elegance and Simplicity
The classic Blue highlights our desire for elegance and simplicity - a dependable and stable foundation on which to build as we step into a new era.
- Peace and Tranquillity
A reflective blue tone also means peace and tranquillity as it had the power to re-centre our thoughts and aid concentrations and stability.
How to Use Classic Blue in App UI and Web Design Projects
When it comes to app UI and Web design, we have seen brands paying a huge attention to the importance of the right color choices and using tones to create a dynamic color system that takes on its environment. It is therefore very important to choose the color that will influence the right / expected behaviour.
It is essential to carefully consider the right color that goes hand in hand with your brand’s tone of voice and understanding the impact on how a potential customer will view your business based on all the design elements, especially the color.
Classic Blue is a great shade for many applications of graphic design. It conveys the message of honesty, credibility and reliability that today’s consumers are yearning for. Because of its relation to the sky and something that we all see every day, there is a perception of dependability and consistency that clearly evokes the emotion of trustworthiness in the classic blue.
Use Classic Blue to:
- Highlight contrasts in UI
- Call To Action Buttons and Significant Messages
- Iconography and bullet lists
- Main color within your palette 60-30-10 ratio
- Background color
Here is Inspiration on how to use Classic Blue
Pantone has partnered with various brand to showcase the new classic blue and here are some inspirations as we embark on our next decade:
Adobe stock Pantone Color of the year: In partnership with PANTONE, Adobe Stock offers a handpicked Color of the Year collection of imagery to inspire creators and bring color to life.
Audio UX: Could you imagine how does it sound like? Audio UX, a next-gen audio branding agency, partnered with Pantone to create the sound of PANTONE 19-4052 Classic Blue. The sound, named “Vivid Nostalgia” utilizes traditional instruments treated in innovative ways, bridging the gap between past and present and it builds on the timelessness and enduring nature of this color.
In the Apps and UI:
Pantone’s color of the year 2020 appears similar to the tones used by Facebook, PayPal, Visa, Ford and Pepsi logos and UI design elements. Use this color for your app design to stand out with this highly contemporary blue.
Artechouse: Utilizing unparalleled technology along with artificial intelligence, ARTECHOUSE New York creates innovative, one-of-a-kind technology driven exhibitions and installations that serves as the backdrop of the official Color of the Year 2020 announcement to media and influencers across design and creative industries.
More inspiration:1. Iso Rectangle Rug by Puik Design B.V.
2. Kaleido Tray – Small by Clara von Zweigbergk for HAY
3. Series 7 Chair by Arne Jacobsen for Fritz Hansen
4. AJ Table Lamp by Arne Jacobsen for Louis Poulsen
5. Moon I Pillow by Ssen
6. Minimalist Blueblood Slim Wallet by CAPSULE
7. Ploum Sofa in Moby Fabric by Ronan and Erwan Bouroullec for Ligne Roset
8. Beoplay P2 Bluetooth Travel Speaker by Cecilie Manz for Bang & Olufsen
9. Away Suitcase in Classic Blue (limited edition launching January 7, 2020)
10. Toyo Steel Tool Box, Blue by Toyo Steel
Based on all these inputs we might start thinking about color differently and encourage ourselves and others create new experiences for consumers when it comes to design and inspiring action.
As technology continues to evolve fast and race ahead of our ability to process it all, it is easy to understand why we tend to gravitate towards colors that offer the promise of trust and confidence as the PANTONE 19-4052 Classic Blue.
Looking forward to 2020 being a year of tranquillity, elegance and expanding our horizons.